MIS

MIS?????

hmmmm.........

<<Management Information System.>>

A computer system designed to help managers plan and direct business and organizational operations...

FUNCTION MIS

-To generate report.

- To answer what-if questions asked by management (simulation)

- To support decision making (DSS)

actually marketing information system(MIS) is part from information system...

Philip Kotler 

 "A marketing information system consists of people, equipment, and procedures to gather, sort,

analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision

makers."